About Me

About Masala Secret – Authentic Pakistani Recipes

Welcome to Masala Secret, a Pakistani food blog dedicated to authentic Pakistani recipes, traditional South Asian home cooking, and family-style meals made with love.

Hi, I’m Urooj, the writer, recipe developer, and photographer behind Masala Secret. I live in Washington, DC with my husband and our three children. Cooking has always been a central part of my life, and through this blog, I share the flavors, techniques, and food traditions that shaped my upbringing.

Masala Secret Author Urooj Naeem Profile Photo

My Food Story

I was born and raised in Karachi, Pakistan, where food was more than just meals…it was culture, comfort, and family bonding. My mother is a talented home cook known for her traditional Pakistani recipes, while my father had a passion for international cuisine. Growing up in a home where classic Pakistani dishes and global flavors were cooked side by side gave me a deep appreciation for food and its ability to connect generations.

After moving to the United States, I deeply missed the familiar tastes of my parents’ cooking. That longing inspired me to spend more time in the kitchen, recreating the flavors I grew up with and adapting them for my own family. What started as a way to keep our food traditions alive slowly became a passion for recipe development and sharing.

On Masala Secret, you’ll discover:

      • Authentic Pakistani recipes passed down through generations

      • Easy South Asian meals for busy families

      • Traditional Pakistani desserts and festive recipes

      • Comforting curries, rice dishes, and everyday home cooking

      • Family-tested recipes made with simple, accessible ingredients

    Each recipe is carefully cooked, tested, and enjoyed by my family before being shared here, ensuring reliable results and authentic flavor.

    Cooking as a Family Tradition

    One of my greatest joys is watching my children enjoy the same traditional foods I grew up eating. Passing these recipes to them feels like preserving a priceless family treasure. On weekends, cooking together is our favorite family bonding activity, and many of the recipes on this blog are inspired by those moments.

    Masala Secret is not just about food, it’s about preserving culture, creating memories, and bringing families together through cooking.

    My Promise to You

    My goal with Masala Secret is to help you confidently cook traditional Pakistani food at home, even if you’re new to South Asian cooking. I focus on clear instructions, practical tips, and authentic taste, so every recipe feels approachable and rewarding.

    There are so many recipes on your site! Where do I start?
    First, sign up for our email list. Our newest recipes (and no spam!) will go straight to your inbox,  start by checking out our favorite dinner recipesbreakfast ideassalads, and soups!

    If you are on social media Follow along on Instagram, Facebook, or Pinterest.

    Thank you for visiting Masala Secret and being part of our food journey.